Maison Repetto, an exceptional artisan in the world of luxury, offers collections inspired by the world of classical dance and the result of exceptional craftsmanship. A tradition that has been perpetuated for 75 years in its workshops in the Dordogne region.

The story of the House begins with Rose Repetto, who, in 1947, on the advice of her son Roland Petit, a dancer and choreographer, created dance shoes. Repetto quickly became a benchmark for all dancers. From these dance shoes emerged the first urban ballerina flat, made using a technique unique in the world: the stitch-and-turn method.

Shaped by its exacting standards and pursuit of excellence, Repetto has established itself as a leading French luxury brand, synonymous with elegance and refinement. Repetto enjoys international renown thanks to its exceptional craftsmanship and the "perfect touch" it has masterfully applied across all its collections: Shoes, Leather Goods, Activewear, and Dancewear.

At Repetto, we celebrate the union between artisanal know-how and creative audacity through our collaborations.

From Jacquemus to Marine Serre, via Noir Kei Ninomiya, each encounter is an opportunity to enhance our heritage and constantly reimagine our iconic pieces.

Reporting directly to the Collection Director, you are responsible for the Activewear category, both in the construction of the collection plan and in the definition and deployment of the 360° strategy of the category.

As a true leader in the Activewear category, you will be involved in the entire product lifecycle, from strategic planning and market launch to end-of-life management. You will manage the category holistically, with a focus on business, product, and brand image.

CATEGORY STRATEGY & MANAGEMENT

• Define the vision and launch strategies for the Activewear category in the short, medium and long term, consistent with the DNA of the House and market expectations.
• Orchestrate the complete product lifecycle, from design to end of life, while respecting margin objectives and target retail prices.
• Analyze sales performance and define action plans accordingly.
• Develop and manage the category's marketing budgets.

CREATION & MONITORING OF PRODUCT DEVELOPMENT

• Develop and manage the Activewear collection plan.
• Write creative briefs and provide daily support to stylists in the development of collections.
• Oversee product development and quality (prototypes, deadlines, requirements)
• Monitoring the product launch from the showroom to the point of sale (launch meetings, training, merchandising...)

ACTIVATION, IMAGE & PARTNERSHIPS

• Imagine and deploy 360° brand experiences with the Image, Influence, Retail, Digital and Commerce teams.
• Adapt activations to key moments of the year in France and internationally.
• Develop selective partnerships with players in the sports and wellness sector (yoga, pilates, etc.).

Education and experience:

Graduate with a Bac +5 degree in Marketing, Creative Industries or equivalent.
Minimum 5 years of experience in a similar role, ideally in Sport, Activewear or a Luxury Brand.

SKILLS :

Strategic vision, strong product awareness and business analysis skills.
Proficiency in Excel, PowerPoint and Word.
Fluent in French and English.

Soft skills:

Proactive, creative and bold.
Organization, rigor and precision.
Excellent interpersonal skills and a taste for teamwork.
Strong interest in practical sports: yoga, pilates, wellness.