The History of Repetto
A heritage of elegance and craftsmanship
The Origins: Dance as a Source of Inspiration (1947–1967)
It was within the demanding and poetic world of dance that Repetto was born. A story rooted in grace, precision of movement, and a love for motion — elements that would shape the very DNA of the House from its first steps.
1947
Guided by her passion for dance and inspired by her son, Roland Petit, Rose Repetto creates her first ballet shoes in a Paris workshop, just a stone’s throw from the Opéra.
1952
Madame Repetto’s first advertising campaign marks the beginning of a unique adventure.
1956
The “Cendrillon” ballet flats are born, dedicated to Brigitte Bardot — the timeless muse who immortalizes the design in And God Created Woman.
1959
Opening of the first Repetto boutique at 22 Rue de la Paix, soon to become an iconic destination for the greatest stars of ballet.
1964
The Repetto logo is stylized by the artist Léonor Fini, creating an emblematic graphic signature.
1967
The workshop is established in Saint‑Médard‑d’Excideuil, the cradle of the unique “stitch‑and‑return” technique that remains at the heart of production to this day.
Founding Campaign
The Bardot Icon
Rue de la Paix
Icons and Ambassadors: The Artistic Soul of the House (1970–1999)
Certain personalities alone embody the essence of Repetto. Between artistic heritage and contemporary vision, these iconic figures have shaped the history of the House, bringing to life its unique and timeless style.
1970
Serge Gainsbourg, iconic ambassador, adopts the “Zizi” oxfords created for his daughter-in-law, the dancer Zizi Jeanmaire, embodying Repetto’s bold and elegant spirit.
1999
Jean-Marc Gaucher takes over the leadership of the House, becoming the architect of Repetto’s revival. Under his vision, tradition and innovation merge to position the brand at the heart of contemporary luxury.
1970
Serge Gainsbourg, iconic ambassador, adopts the “Zizi” oxfords created for his daughter-in-law, the dancer Zizi Jeanmaire, embodying Repetto’s bold and elegant spirit.
1999
Jean-Marc Gaucher takes over the leadership of the House, becoming the architect of Repetto’s revival. Under his vision, tradition and innovation merge to position the brand at the heart of contemporary luxury.
Collaborations and Innovations: The Alliance of Craftsmanship and Creativity (2000–2015)
At the crossroads of artisanal excellence and contemporary design, Repetto opens itself to new inspirations. Through prestigious collaborations and technical innovations, the House reaffirms its pioneering spirit while never renouncing its roots.
2000
Repetto signs its first creative partnership with Issey Miyake, marking the beginning of a series of prestigious collaborations.
2002
Collaboration with Yohji Yamamoto, blending craftsmanship and avant-garde.
2004
Partnership with Comme des Garçons, a strong signature in the fashion world.
2005
The workshop celebrates its millionth pair of ballet flats. The beginning of a collaboration with the Compiègne University of Technology to design an innovative ballet shoe.
2009
Collaboration with Karl Lagerfeld, a symbol of bold luxury.
2010
Launch of Atelier Repetto, an exceptional service allowing every woman to personalize her ballet flats from 252 shades, combining craftsmanship and bespoke elegance.
2012
Opening of the training school in Coulaures, to pass on the unique “stitch-and-return” technique to new generations.
2013
Launch of the Repetto fragrance, capturing the lightness and delicacy of star dancers.
2015
Repetto intensifies its international expansion, especially in Asia, affirming its status as a global brand.
Heritage and Vision for the Future: A House in Motion (2017 – Present)
True to its heritage, Repetto continues its transformation with precision and ambition. Through legacy, commitments, and new creative impulses, the House charts a future in harmony with its history of excellence.
2017
Celebration of the 70th anniversary, a vibrant tribute to the craftsmanship, passion, and innovation that form the foundation of Repetto.
2019
Partnership with Patrick Church, combining creativity and modernity.
2023
Charlotte Gaucher becomes Chairwoman and CEO, guardian of the present and bearer of a bold vision for the House’s future.
2024
Collaboration with Jacquemus — Repetto teams up with designer Simon Porte Jacquemus to reinterpret the iconic Zizi model, presented during the “Les Sculptures” runway show in January.
Opening of the Korean flagship store, a strong symbol of Asian expansion and international recognition.
2025
Exclusive collaboration with Marine Serre for the “All Over the Moon” collection, reflecting confident modernity.
“Dance for Life” event organized by the Repetto Foundation at the Caserne Paris, illustrating the House’s social and artistic commitment.
