The History of Repetto
A heritage of elegance and craftsmanship
The Origins: Dance as a Source of Inspiration (1947–1967)
It was within the demanding and poetic world of dance that Repetto was born. A story rooted in grace, precision of movement, and a love for motion — elements that would shape the very DNA of the House from its first steps.
1947
Rose Repetto, guided by her son Roland Petit's passion for dance, creates her first ballet shoes in a Parisian workshop, just steps from the Opéra.
1952
First advertising campaign signed by Madame Repetto, marking the beginning of a unique adventure.
1956
Birth of the "Cendrillon" ballet flats, dedicated to Brigitte Bardot, the timeless muse whose charm immortalized the pair in And God Created Woman.
1959
Opening of the first boutique at 22 rue de la Paix, which soon became a must-visit address for the greatest ballet stars.
1964
The Repetto logo is stylized by the artist Leonor Fini, giving the brand an iconic graphic signature.
1967
The manufacturing workshop is established in Saint-Médard-d'Excideuil, birthplace of the unique stitch-and-return savoir-faire, still at the heart of production today.
Founding Campaign
The Bardot Icon
Rue de la Paix
Icons and Ambassadors: The Artistic Soul of the House (1970–1999)
Certain personalities alone embody the essence of Repetto. Between artistic heritage and contemporary vision, these iconic figures have shaped the history of the House, bringing to life its unique and timeless style.
1970
Serge Gainsbourg, an iconic ambassador, adopts the "Zizi" Oxfords, created for his stepdaughter, the dancer Zizi Jeanmaire, embodying the bold and elegant spirit of Repetto.
1999
Jean-Marc Gaucher takes over the management of the Maison, becoming the architect of Repetto's revival. Under his vision, tradition and innovation merge to place the brand at the heart of contemporary luxury.
1970
Serge Gainsbourg, an iconic ambassador, adopts the "Zizi" Oxfords, created for his stepdaughter, the dancer Zizi Jeanmaire, embodying the bold and elegant spirit of Repetto.
1999
Jean-Marc Gaucher takes over the management of the Maison, becoming the architect of Repetto's revival. Under his vision, tradition and innovation merge to place the brand at the heart of contemporary luxury.
Collaborations and Innovations: The Alliance of Craftsmanship and Creativity (2000–2015)
At the crossroads of artisanal excellence and contemporary design, Repetto opens itself to new inspirations. Through prestigious collaborations and technical innovations, the House reaffirms its pioneering spirit while never renouncing its roots.
2000
Repetto signs its first creative partnership with Issey Miyake, launching a series of prestigious alliances.
2002
Collaboration with Yohji Yamamoto, blending craftsmanship and the avant-garde.
2004
Partnership with Comme des Garçons, a strong signature in the world of fashion.
2005
The workshop celebrates its millionth pair of ballet flats. Beginning of a collaboration with the Université de Technologie de Compiègne to design an innovative ballet shoe.
2009
Collaboration with Karl Lagerfeld, a symbol of daring luxury.
2010
Launch of the Atelier Repetto, an exceptional service allowing every woman to customize her ballet flats from 252 shades, combining craftsmanship and made-to-measure elegance.
2012
Opening of the training school in Coulaures, to pass on the unique stitch-and-return savoir-faire to new generations.
2013
Launch of the Repetto fragrance, capturing the lightness and delicacy of prima ballerinas.
2015
Repetto steps up its international expansion, particularly in Asia, affirming its status as a global brand.
Heritage and Vision for the Future: A House in Motion (2017 – Present)
True to its heritage, Repetto continues its transformation with precision and ambition. Through legacy, commitments, and new creative impulses, the House charts a future in harmony with its history of excellence.
2017
Celebration of the 70th anniversary, a vibrant tribute to the savoir-faire, passion and innovation on which Repetto is built.
2019
Partnership with Patrick Church, combining creativity and modernity.
2023
Charlotte Gaucher becomes Chairwoman and CEO, guardian of the present and bearer of a bold vision for the future of the Maison.
2024
Collaboration with Jacquemus : Repetto teams up with designer Simon Porte Jacquemus to
reinterpret the iconic Zizi model, presented at the "Les Sculptures" show in January.
Opening of the Korean flagship, a strong symbol of expansion in Asia and of international recognition.
2025
Exclusive collaboration with Marine Serre for the "All Over the Moon" collection, reflecting a bold modernity.
"Dance for Life" event organized by the Repetto Foundation at
La Caserne Paris, illustrating the Maison's social and artistic commitment.
